Monday, 21 February 2011

Poster Analysis - Batman The Dark Knight

I choose to analyse the Batman Dark Knight poster, because I feel that it is very simple, yet very powerful which is what I hope the Entwined poster to be.

The first thing that catches the audience eyes is the "Joker" who is centralised. The photo is shot from a low angle, to show power and authority. He is stood at an angle to connote his strange personality, and the face paint and colour of his hair also shows that this is a deranged individual. These are subtle hints on the poster which gives away information about storyline, without telling you too much. In his hand we can see a gun, which shows the audience this person is a villain, and is to be feared.

In the background we see a city skyline in ruins with sparks and embers floating in the wind around the central character, which tells the audience there is going to be disaster and plenty of action happening during the film. The centralised character implies who causes it all, but the poster doesn't give away how it's all going to happen. The buildings in the background are to the side of the poster, not in the center behind the central character - to keep the focus on the "Joker"
The colour of the sky shows that disaster has struck "Gotham City", with debris flying through the air. The pale grey sky that's practically black, shows how dark the centralised character is - which is in contrast with his bright, smart purple suit. This colour isn't generally associated with evil, this also emphasises how strange this character is.

The titles that are below the centralised character, at the bottom of the poster, have a burst of light coming out from behind the Bat (Batman's Logo) this shows hope and that "Batman" is trying to stop what is happening to "Gotham City".
The font is capitalised and coloured white to stand out from the main image and spread across the bottom of the poster and the letters are widely spaced from one end to the other. The poster doesn't say that it is a "Batman" film, but due to the Bat logo being behind the "Dark Knight" titles, the audience can depict what the film is.

Due to this film having an All Star cast, their names are along the top of the poster, in the same font as the main titles, to boast the fact that all the actors are well known. This is used to grab the audiences attention towards the film, because their favourite actors may be staring in the film.

Below the main titles, in a large bold font, are the words "Coming Soon" to generate interest in the film. When the audience see this poster and notice there is no specific date of release to the Cinemas, they will go out and research on the Internet to find a date, and maybe even watch some trailers, which in turn could generate word of mouth advertising.

Finally below "Coming Soon" is the companies that made the film happen, showing who made the film can also cause hype. Being produced by a big named company - in this case "Warner Bros", people will automatically think it is going to be a blockbuster due to their previous creations.

No comments:

Post a Comment