Wednesday, 2 March 2011

Karate Kid Poster Analysis



The poster i have chosen to analyze is that of the new "Karate Kid" Remake of the 1984 classic , the film is embedded within the family genre like our film "Entwined".

The first thing that the audience would notice on the poster would be the large silhouette of the titular character in the center, the character is very large within the poster and takes up almost the entire thing stating that he is certainly a main character , Usually when a character is Silhouetted it could mean that they are an antagonist, but in this case it is not true.

The title is next to the silhouette , it is still rather big and is coloured in white, this contrasts it from the dark silhouette and the deep red background so it catches the eye.

At the top of the poster are the names of the two main actors in the film , Jackie Chan is a worldwide known actor and therefore could bring in more customers who would want to see him, it also helps that the film involves fighting and this is what Chan is best known for.

Also within the film is Jaden Smith , who before the film came out was not very well known at all , this is probably why he takes up so much room on the poster as well as being the main character.

In the bottom right corner text reading "Coming Soon" as well as a web link to the film website could peak the potential audiences excitement , and they will most likely go to the website to try and find the date which it will be released because the poster does not state it.

No directors name is on the poster , maybe meaning that the director is not well known , so the poster relies on its stars.

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